Hello Kitty has returned to Japan’s precious metals market to again share her marketing magic and hopefully scratch up some interest among first-time investors.
Monday Japan’s Taisei Coins Corp., along with Hello Kitty owner Sanrio Co. (8136.TO), began marketing gold and silver coins featuring the likeness of Japan’s most recognizable feline.
The coins, which are being issued to commemorate the 30th anniversary of Hello Kitty’s debut in 1974, vary in price from Y7,350 for one-ounce silver coins, to Y126,000 for one-ounce gold coins.
The run will be limited to 1,000 one-ounce gold coins, 2,000 one-quarter-ounce gold coins and 5,000 one-ounce silver coins.
On one side of the coin is Hello Kitty adorned in one of six different kimonos, each representing a heroine in a classic kabuki play. The flip-side features Queen Elizabeth II, as the coins were minted on the Cook Islands in the South Pacific.